Challenge

Tap into the sales promise of Icky’s signature cooling pipe by redefining a taboo habit for a larger, more youthful market.

Solution

Our team matched the company’s desires by implementing a new brand identity that successfully refashioned its products as part of a premium adult experience. Product re-shoots, custom displays of key products and redesigned printed and offline materials were all part of a strategy that accentuated the brand’s high- end identity and positioned the company for higher sales and profits.

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