Challenge

Define a new territory in the CBD market with a unique product offering with uniquely clever branding and design execution.

Solution

Capitalize on the refreshing and familiar visual cues of the iconic Slushee to introduce the brand's unique selling proposition to both B2B and B2C targets. Leveraging playful nostalgia, the design and marketing teams were able to bring Brainchill to life with a focus on the brand's youthful, lighthearted positioning and DNA.